Edu-Action! is a collection of projects founded by Gavin Orok and run by artistic students at the University of Waterloo: MathSoc Cartoons, Edu-Action!, and MATH 148 Cartoons. The purpose of these projects was to assist teachers and help educate math students by producing visual aids explaining tough concepts. The work features beautiful art, fun characters, effective visuals and humour in an effort to make concepts easier and more engaging to learn.